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拼多多高质量发展战略再升级:成立“商家权益保护委员会”深化新质供给

  • 分类:公司动态
  • 作者:小编
  • 来源:
  • 发布时间:2025-01-11 02:49:25
  • 访问量:

【概要描述】  在商家售后服务体系专项升级中,拼多多取消了商家的售后申诉限制,全面支持商家对异常订单、恶意投诉订单、消费者负向体验订单等进行申诉,商家申诉成功后将由

拼多多高质量发展战略再升级:成立“商家权益保护委员会”深化新质供给

【概要描述】  在商家售后服务体系专项升级中,拼多多取消了商家的售后申诉限制,全面支持商家对异常订单、恶意投诉订单、消费者负向体验订单等进行申诉,商家申诉成功后将由

  • 分类:公司动态
  • 作者:小编
  • 来源:
  • 发布时间:2025-01-11 02:49:25
  • 访问量:

  在商家售后服务体系专项升级中★★★,拼多多取消了商家的售后申诉限制,全面支持商家对异常订单★、恶意投诉订单★★★、消费者负向体验订单等进行申诉,商家申诉成功后将由平台对相关订单进行赔付。

  在广西北部的融安县,当地一位金桔商家也留意到了平台支持商家进行售后申诉。据她估算,平台全面放开商家售后申诉权限后★,每月预计可增收数万元。★★★“平台这些新政策就像一剂强心针,让我们更有动力加大对仓库、冷链的投入,卖出更多的脆蜜金桔。”

  自平台免除偏远物流中转费后★★,农货生鲜、日用百货等订单的快递费用最高降低了七成左右,极大地激发了平台商家开拓西部市场的热情,西部地区快递订单量环比呈现显著增长,助推当地物流仓储、快递站点等电商配套设施飞速发展,也为西部地区的“商品东出★★★”创造了新机遇,进一步刺激了东西部地区之间的经济活力。

  为了给西部等偏远地区用户带来更多普惠,拼多多还大力推进“电商西进”计划,免除了偏远地区订单的物流中转费,全部由平台承担,大幅降低了商家寄往偏远地区订单的快递费用,西部地区的消费者迎来了★★★“全面包邮★★”的新阶段。

  目前,当地新增或转做勃肯鞋的工厂占比超过50%,一些头部商家已经完成了品牌化发展★,并带动了产业供应链快速扩张。据当地商家介绍★★★,一家合作的皮料工厂刚刚新增了7台冲皮机★★★,10多个工人★,单日出货量达到1.5万双勃肯鞋★★★,惠东女鞋从停摆的边缘顺利实现了产业升级。

  过去一年,拼多多始终践行高质量发展战略★★★,不断加大对平台生态建设的投入★★,先后推出了“百亿减免”★★★“电商西进★★★”★★★“新质商家扶持计划”等多项重磅举措,带动超千万商家实现降本增效★★,推动西部地区进入电商“全面包邮”的新阶段★,助力上千个农产区、产业带拥抱“新质供给”的转型升级。

  目前,“新质商家扶持计划”已深入泉州纸尿裤、惠州勃肯鞋、沧州美妆刷★★★、慈溪小家电★★、平度假睫毛、东海穿戴甲★、亳州花草茶★★★、六安婚纱等产业带★★,依托平台的数字技术助力当地商家从初级加工迈向深度加工★,从产业白牌迈向新质品牌,引领产业带加速拥抱高质量发展★。

  国家电子商务示范城市专家委员会委员李鸣涛分析,“新质供给”通过平台全方位赋能,扶持一批具备一定创新能力的商家,形成鼓励创新、鼓励品质、鼓励品牌的产业氛围★,不仅满足新消费的多元需求,也有利于带动产业带商家通过差异化竞争★★,走出同质化价格战的泥潭,形成示范效应★。

  2024年9月至今★★★,拼多多密集落地了“百亿减免”一揽子举措,先后推出了技术服务费★、推广服务费等多项退返权益,下调了先用后付服务费、商家店铺保证金以及提现门槛,全方位降低商家的经营成本,很多农货、国货及产业带商家仅推广服务费的退返,每年就能节省数十万元,为产业带转型升级创造了活力和空间。

  1月8日,拼多多宣布成立“商家权益保护委员会”,由拼多多集团执行董事、联席CEO赵佳臻担任委员会主任,统筹平台治理、招商、客服★★★、技术、产品等团队,全面研究商家需求,收集商家反馈意见,优化商家经营体验,完善商家服务机制,持续提升商家满意度★★,推动平台高质量发展战略进一步升级。

  在★★★“新质供给★”扶持之外,拼多多2024年下半年开始还对商家权益保护进行了全方位优化★★,不仅对商家售后服务体系进行专项升级★★,还先后推出了★“异常订单预警”★★“低价风险预警”等创新功能,全力构建多方共赢的平台生态。

  ▲在广西融安,当地的金桔商家受益于拼多多新政策,每月可节省数万元★★。(摄影/李孟麟)

  广东省惠东县集聚了6000多家制鞋厂,是国内及全球知名的女鞋产业带。最近几年,受出口缩减等因素影响,很多中小工厂都在苦苦支撑。2024年以来★★,当地很多商家尝试通过拼多多谋求转型,在“百亿减免”★★“新质商家扶持”等资源的加持下★,商家推出的勃肯鞋等新品单品月销达到数万双★,工厂制鞋工人可以月入上万★★★。

  在平台放开商家售后申诉权限后,一位泉州纸尿裤的腰部商家算了一笔账★:售后体系升级变相增加了公司收入,毛利水平因此提升了1至2个百分点,“相当于改良产品的额外支出平台帮我们兜住了”★★。

  ★★“2025年,平台将对高质量发展战略进行全方位升级,商家及产业的健康发展将成为下阶段的工作重心★,我们将积极履行平台主体责任,在持续维护消费权益的同时,不断加强商家权益保护★★,全力构建商家、消费者以及社会多方共赢的电商生态,持续推动平台及产业高质量发展。”赵佳臻表示。

  为了营造良好的竞争环境★★★,拼多多还针对价格竞争上线了“低价风险预警★”功能,对商家提交的商品价格过低情况★★★,结合商家历史价格数据发出弹窗提醒,避免商品价格设置过低,做好价格风险管控。

  在山东平度★★★、河北沧州、江苏东海等美妆产业带★★★,拼多多对当地的假睫毛★、穿戴甲、化妆刷等品类也进行全面扶持,很多商家通过平台洞察新需求★★、研发新产品,一个爆款单品就可以突破百万级的销量,累计带动数十万宝妈在家门口实现就业★★,当地产业规模也不断扩大,迅速成长为★“百亿产业带★★”。

  在一系列减免举措之外★,拼多多还全面启动了“新质商家扶持计划★”,投入100亿资源包★★★,优选具备产品、技术创新能力的新质商家★★、新质品牌,进行产品、营销★、运营及供应链的全链路扶持。

  此外★★,平台针对仅退款在用户侧、商家侧以及运营侧先后推出了多项改进举措★,主要包括:完善内部打标机制★★★,对售后记录进行分析研判★★★,停止恶意用户的仅退款售后支持★,对平台已明确判定行为有恶意的用户,若发现对商家进行经营干扰的,平台主动提醒商家申请平台介入处理售后★★★;综合评定商家店铺的消费者客诉★★、售后服务等行为,对“商家诚信分”高的新质商家交易订单★★★,平台不介入仅退款;对商品存在轻微问题★★★、短时间难以界定的订单★★★,平台不支持全额仅退款,并延迟主动介入,给予商家和消费者之间更多协商时间★;在消费者申请仅退款时,平台主动引导消费者补充缺失的关键凭证、详细问题描述,确保消费者充分合理举证,引导消费者同时将凭证提供给商家,便于商家了解消费者遇到的问题;调整平台主动介入的仅退款金额上限,降低平台主动介入比例,细化完善用户仅退款、商家仅退款以及商品仅退款的熔断阈值★★★,降低仅退款订单比例等★★★。

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   新区东海第六大道15号

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